IKEA Promotes Furniture App Launch With An AR Game Show

IKEA Promotes Furniture App Launch With An AR Game Show
Retail

The Swedish furniture giant created a mini content series where housemates ease out the tensions of designing an ideal home through augmented reality

Lara Piras
  • 28 march 2018

IKEA is celebrating the launch of its furniture app Place with a match-making AR show. Titled “Matchers Keepers,” the two-minute films feature a host and either housemates or partners looking to create an optimal living space. The shorts are centered around the idea that interior tastes often differ, and agreeing on designs sometimes can  build friction between those sharing the space.

The first example follows the story of two female housemates competing in the game show. They use the brand’s AR furniture app to choose a couch and where to place it in their house. The host then continues to guide them through round after round until they’re both ecstatically happy with how the space has turned out. With the tagline, “Create your happy place,” IKEA is demonstrating a creative way to integrate the new app into advertising.

IKEA

IKEA is celebrating the launch of its furniture app Place with a match-making AR show. Titled “Matchers Keepers,” the two-minute films feature a host and either housemates or partners looking to create an optimal living space. The shorts are centered around the idea that interior tastes often differ, and agreeing on designs sometimes can  build friction between those sharing the space.

+app
+AR & VR
+AR & VR
+augmented reality
+Automotive
+Brand Introduction
+Design
+Europe
+home
+ikea
+mobile
+Mobile
+retail
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.