3 Entertainment Activations Immersing Consumers In The World Of Sci-Fi

3 Entertainment Activations Immersing Consumers In The World Of Sci-Fi

PSFK takes a look at some of the ways the entertainment industry is hooking us in using elaborate advertising and branding

Mario Valdivieso
  • 14 march 2018

Part of the entertainment industry’s job is to lure us in with spectacle. Recently, hit television shows and big blockbusters have been presenting visions of the future in ways that are eerie or exhilarating—and always larger-than-life. PSFK explored a few activations that brought that same grandiose style to experiential marketing and branded products.

Westworld Experience

After a two-year wait, HBO hit Westworld is finally returning next month. It has also been one of the most talked-about attractions at SXSW this year, since HBO built a real-life version of the fictional theme park on a ranch outside of Austin. The Westworld Experience gives festival goers the Sweetwater treatment, with actors playing the robot residents of the town where the series is set, within replicated locations like the Mariposa Saloon where guests can have drinks and interact with the characters. HBO spent four months developing this elaborate, immersive experience with its partners.

Black Panther Sneakers

Black Panther— a cultural phenomenon and the biggest movie of the year so far—has spread to footwear. Premium retailer Bait joined forces with Puma to bring fans sneakers inspired by the Marvel film. Bait took two of its the most popular sneakers and redesigned them to be in all black with the texture of the shoe imitating the vibranium costume Black Panther wears. The two styles, which were produced in limited numbers in conjunction with the movie release, quickly sold out, signaling the massive appeal of Wakanda products.

Black Mirror Dating App

Netflix recently released a new season of the science fiction series Black Mirror. To promote one of the more popular episodes, “Hang the DJ”, the company created a real-life version of the dating app used by the characters in the show. In the episode, the app is able to tell a couple exactly how long the relationship will last. Viewers can now do the same with All a user has to do is click on the site, and copy and paste the URL to send to a partner. The final step for both is to click the expectancy button at the same time to find out how long they will last. Netflix put up the site just in time for Valentine’s Day.

Lead Image: Westworld via Twitter

+black mirror
+Black Panther
+experiential marketing

More in Entertainment


A Boston Museum Is Using AR To Show Stolen Works

Cuseum is giving visitors at the Isabella Stewart Gardner Museum a chance to see paintings that were stolen almost 30 years ago

22 March 2018

Experience A Waking Dream At This NYC Installation

Through 10 sleep cycle-inspired rooms, participants can float among clouds, explore a galactic infinity room and even "dream" in black and white

22 March 2018

The Latest


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Tim Rodgers is the Co-Founder and CPO of SHOPTHAT, a company focused on making shopping for beauty products much easier by allowing consumers to easily discover, curate and purchase products via the Web and Facebook Messenger. Tim is also the Founder of rehab, an award winning technology company focussed on creating brand services through messaging, voice and AR.


Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

September 27, 2017
No search results found.