The Inside’s experiential retail space invites customers to lounge and work in a series of curated rooms, while trying the brand’s furniture in a homey environment

An experimental retail space from The Inside, a new home brand from DwellStudio founder Christiane Lemieux, is designed to resemble the interior of a home—though, curated to perfection, it’s a tad a more luxurious than most New Yorkers’ own abodes. The location, which opened in February in Tribeca, functions as a studio and workspace for designers in addition to being a public showroom and store.

The Inside launched last fall with a collection of customizable furniture pieces that can be made-to-order in the U.S. in under three weeks, taking advantage of digital tools like 3D modeling. The brand’s first foray into brick-and-mortar retail, dubbed the Creative Compound, aims to deliver a customer experience based on its ideals for design, collaboration and community.

“Our team loves design and really wants to help anyone be their own designer and design the space of their dreams, because we believe that a beautifully designed space can change how you feel,” Lemieux told PSFK. “With The Inside, we wanted to offer something different from all the home decor brands—to give consumers something that’s on-trend and that reflects individual style preferences, all at affordable prices.”

The Creative Compound’s layout includes a shoppable living room where customers are invited to relax while browsing products. The ‘Bedroom’ is a showroom for trying out The Inside’s furniture plus products from rotating selection of partner brands, such as mattresses from Tuft & Needle and paint colors from Farrow & Ball. Independent designers can use the ‘Library,’ stocked with design books and fabric swatches, as a workspace. A dining room set-up will serve as a conference and event space, while the more public-facing coffee bar and cocktail lounge has visitors enjoy refreshments while seated on The Inside’s furniture.

“We encourage our customers to be their own designers. Because we’re able to offer them a customized process, we love that our customers pull from their own decor inspo to build a piece to be a perfect fit for their space,” Lemieux said.

Of the Creative Compound, she noted in a company blog post, “We wanted to create the experiential office 3.0 where people can interact with product in person, see the curation of the mix—new and vintage, high and low—and be part of the conversation.”

The Inside

An experimental retail space from The Inside, a new home brand from DwellStudio founder Christiane Lemieux, is designed to resemble the interior of a home—though, curated to perfection, it’s a tad a more luxurious than most New Yorkers’ own abodes. The location, which opened in February in Tribeca, functions as a studio and workspace for designers in addition to being a public showroom and store.

The Inside launched last fall with a collection of customizable furniture pieces that can be made-to-order in the U.S. in under three weeks, taking advantage of digital tools like 3D modeling. The brand’s first foray into brick-and-mortar retail, dubbed the Creative Compound, aims to deliver a customer experience based on its ideals for design, collaboration and community.