Johnnie Walker Swaps Its Striding Man Logo With A Striding Woman

Johnnie Walker Swaps Its Striding Man Logo With A Striding Woman

To celebrate Women’s History Month, the whisky brand is labeling bottles with a female version of its famous icon

Mario Valdivieso
  • 8 march 2018

Whisky brand Johnnie Walker has had its iconic “striding man” logo since 1908—but given everything going on in 2018 you could say it’s time for a change. The brand has decided to recognize that for Women’s History Month this March by adorning the labels on their bottles with a striding woman named Jane Walker.

johnnie walker womens history

For a limited time, Johnnie Walker Black Label whisky will feature the female version of their icon on The Jane Walker Edition. For every bottle sold, the company will donate a dollar to organizations dedicated to progress for women, including Monumental Women, which aims to get statues of female historical figures placed in public parks.

A post shared by Joy Marie (@ohhhhjoy) on

The celebration doesn’t stop with sales of the bottles but is also extending to a campaign the brand is calling #WalkWithJane. This program will support non-profits that center around supporting women running for public office. The Jane Walker Edition whisky will be available all month.

Jane Walker

+Johnnie Walker
+PSFK Imagery
+Women’s History Month

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