KFC Issued A Humorous Apology For Its U.K. Chicken Shortage

KFC Issued A Humorous Apology For Its U.K. Chicken Shortage

The southern fast-food chain and creative agency Mother London apologized for the store's lack of chicken with a cheeky poster

Sara Roncero-Menendez
  • 8 march 2018

Nothing is more important to get right than an apology, and KFC made sure to do so by inserting its signature humor. Working with creative agency Mother London, KFC designed a poster to apologize for its chicken shortage in the U.K., featuring the chain’s signature bucket emptied of its usual fried-chicken contents and the acronym KFC rearranged on the front to approximate a certain four-letter word.

The chain apologized for its fowl error in logistics and promised to  deliver more chicken to the franchise locations that need it. However, even at the time KFC issued the apology, some stores in the U.K. still had yet to open due to the lack of supplies. Those looking to see if stores in their area are serving chicken can go to the Crossed the Road site to get the latest information.

KFCMother London

+Mother London

More in Food


IKEA Could Soon Be Serving Bugs And Worms Alongside Swedish Meatballs

The popular furniture retailer, famous for its in-store cafeterias, is making a push for sustainable protein sources

22 March 2018

Tesla Owners Might Soon Recharge At A Retro-Themed Restaurant

Reviving drive-in style food service is one amenity Tesla is considering implementing at a new supercharger station in LA

22 March 2018

The Latest


Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.

May 18, 2018 | New York City

Tim Rodgers is the Co-Founder and CPO of SHOPTHAT, a company focused on making shopping for beauty products much easier by allowing consumers to easily discover, curate and purchase products via the Web and Facebook Messenger. Tim is also the Founder of rehab, an award winning technology company focussed on creating brand services through messaging, voice and AR.


Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor

September 27, 2017
No search results found.