The southern fast-food chain and creative agency Mother London apologized for the store's lack of chicken with a cheeky poster

Nothing is more important to get right than an apology, and KFC made sure to do so by inserting its signature humor. Working with creative agency Mother London, KFC designed a poster to apologize for its chicken shortage in the U.K., featuring the chain’s signature bucket emptied of its usual fried-chicken contents and the acronym KFC rearranged on the front to approximate a certain four-letter word.

The chain apologized for its fowl error in logistics and promised to  deliver more chicken to the franchise locations that need it. However, even at the time KFC issued the apology, some stores in the U.K. still had yet to open due to the lack of supplies. Those looking to see if stores in their area are serving chicken can go to the Crossed the Road site to get the latest information.

KFCMother London

Nothing is more important to get right than an apology, and KFC made sure to do so by inserting its signature humor. Working with creative agency Mother London, KFC designed a poster to apologize for its chicken shortage in the U.K., featuring the chain’s signature bucket emptied of its usual fried-chicken contents and the acronym KFC rearranged on the front to approximate a certain four-letter word.

The chain apologized for its fowl error in logistics and promised to  deliver more chicken to the franchise locations that need it. However, even at the time KFC issued the apology, some stores in the U.K. still had yet to open due to the lack of supplies. Those looking to see if stores in their area are serving chicken can go to the Crossed the Road site to get the latest information.