Lacoste Is Raising Awareness About Endangered Species With New Line
The clothing company is replacing its iconic crocodile logo with ten different endangered animals
French clothing brand Lacoste is doing its part to raise awareness about endangered animals through its Save Our Species collection. The brand is replacing its famous crocodile logo for a limited-edition set of polos that swaps it out for a series of endangered animals.
The collection is a collaboration with the International Union for Conservation of Nature (IUCN) in an attempt to fight for wildlife conservation. There are a total of 1775 shirts being made, representing 10 different endangered species. The number of shirts being created for each individual species represents the number of that species still in existence: for example, there are only 40 Burmese Roofed Turtles in existence today, so Lacoste is producing only 40 of the limited edition shirts with the Burmese Roofed Turtle as the logo. Proceeds will support IUCN’s efforts.
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