At SXSW, the French cosmetics company debuted its new technology that allows anyone to find the perfect match for their skin

L'Oréal, cosmetics giant and one of the most influential brands on social media, introduced two special procedures at The SXSW Festival that use machine-learning algorithms to technologically customize makeup like never before, analyzing customers' skin to create personalized foundation and serum.

First, L'Oréal's makeup brand Lancôme makes a customized shade of its Le Teint Particulier foundation by applying a handheld color spectrometer to the customer's face to measure the skin's exact tone. This information is fed into a nearby machine that computes the right shade using a special algorithm and promptly dispenses the product. Then Skinceuticals, L'Oréal's skincare brand, creates a custom facial serum using a series of in-depth questions via a Tablet application.

The two experiences debuted this past week at Austin's SXSW Festival, and could point to the future of tech implementation in the beauty industry: With the capacity to create 72,000 unique foundation shades, gone, perhaps, are the days of struggling to find the perfect shade for your skin tone.

L'Oréal


Lead image via YouTube

L'Oréal, cosmetics giant and one of the most influential brands on social media, introduced two special procedures at The SXSW Festival that use machine-learning algorithms to technologically customize makeup like never before, analyzing customers' skin to create personalized foundation and serum.

First, L'Oréal's makeup brand Lancôme makes a customized shade of its Le Teint Particulier foundation by applying a handheld color spectrometer to the customer's face to measure the skin's exact tone. This information is fed into a nearby machine that computes the right shade using a special algorithm and promptly dispenses the product. Then Skinceuticals, L'Oréal's skincare brand, creates a custom facial serum using a series of in-depth questions via a Tablet application.