Lyft Expands Its Service To Include A Monthly Subscription Option

Lyft Expands Its Service To Include A Monthly Subscription Option
Automotive

The ride-hailing app is experimenting with a monthly fee for frequent users rather than charging for each individual ride

Ivanha Paz
  • 23 march 2018

Ride-hailing app Lyft is looking to expand its business model, adding a monthly subscription option to its standard pay-per-use model.  CEO Logan Green announced the plans at a press conference last week: According to Hypebeast, the packages being discussed are targeted at users who spend at least $450 in rides, and includes an option of $199 for 30 rides a month. The monthly subscription feature has been popping up on some users’ accounts since last week, which indicates Lyft is testing its viability.

Uber tested this new model for ride-hailing back in 2016. It might be a convenient choice for those who use the app as a means of commuting. It could also reduce the number of cars on the road, since some people already opt to use apps like these instead of purchasing a car. However, at $399 for 60 rides, the price is higher than most regular leases—without the gas expense or any of the other costs associated with car ownership. However, the option does seem like a potentially beneficial model for all parties involved, including the environment.

Lyft

Ride-hailing app Lyft is looking to expand its business model, adding a monthly subscription option to its standard pay-per-use model.  CEO Logan Green announced the plans at a press conference last week: According to Hypebeast, the packages being discussed are targeted at users who spend at least $450 in rides, and includes an option of $199 for 30 rides a month. The monthly subscription feature has been popping up on some users’ accounts since last week, which indicates Lyft is testing its viability.

+app
+Automotive
+Delivery & Logistics
+lyft
+mobile
+Mobile
+subscription
+Sustainability
+technology
+travel

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