Meika Hollender, founder of Sustain Natural, describes how her company followed health and wellness trends to identify gaps in women's intimate care

Living a clean and sustainable lifestyle is an all-encompassing task, involving not only the foods we consume and the products we apply, but also a sometimes overlooked area: intimate and sexual care.

As part of a podcast on clean beauty, PSFK founder and editor-in-chief Piers Fawkes interviewed Meika Hollender, co-founder and CEO of Sustain, a brand producing natural, non-toxic intimate care products for women. In this extract from their conversation, Hollender explains how women's sexual care has often been left out of the healthy living discussion, and how her company provides women with with safe and sustainable products.

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