Augmented Reality ‘Gallery’ At MoMA Allows Viewers To Virtually Alter Art

Augmented Reality ‘Gallery’ At MoMA Allows Viewers To Virtually Alter Art

A non-profit artist group developed an AR app that allows the public to interact with Jackson Pollock's paintings

Catherine Ollinger
  • 8 march 2018

From now through May 3, visitors to New York City’s Museum of Modern Art  will have access to interactive augmented reality options when viewing Jackson Pollock’s paintings as part of an indie project called ‘Hello, we’re from the internet.’ Viewers can download a mobile app (currently Android only) from non-profit collective MoMAR, an “unauthorized gallery concept” whose goal is to democratize art by permitting people to virtually alter canonized works that otherwise would remain static.

The app uses Vuforia image recognition to let users scan Pollock’s work and then experience the virtual 3D add-ons of eight MoMAR artists drawn over the real-life paintings. While until now the art world has not been keen to integrate AR, perhaps this activation in a high-profile museum will spark an interest in MoMAR’s purpose: for the public to reclaim its right as creators, not just passive viewers of art.


+AR & VR
+Arts & Culture
+arts & culture
+augmented reality

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.