Live Data: New Innovation Tracker Spotlights Power-Brands

Live Data: New Innovation Tracker Spotlights Power-Brands
Automotive

PSFK's panel-based scorecard ranks the most innovative brands to help our members understand who to learn from (and who to ignore)

Piers Fawkes, PSFK
  • 26 march 2018

PSFK has launched a new tracker for innovation. We will be polling a PSFK ‘Purple Panel’ of future-forward consumers each month to help our data analysts understand which brands are pioneering and which need assistance.

From our inaugural poll of the most innovative brands, we found that Amazon is leading the field (93 points) when it comes to delivering innovation. The retail and technology company outpaces its closest rival Apple by 8 points. Amazon also gets a score that’s approximately 50% higher than the embattled Facebook (63).

Nike and IKEA are known for their innovative products, programs and retail experiences and they follow Apple with a tied score of 77. In the chart, Nike also performs better than Adidas (58) despite the the Germany-based company’s recent sales gains with its fashion-forward strategy.

Other notable differences found in the March 2018 survey is the perception of auto brands BMW and Ford. With its strong electronic push and design, the German manufacturer distances itself from the U.S. company.

A grid of the companies listed in the Tracker can be found here.

The Innovation Tracker is a new offering from PSFK for its members. We will be conducting a poll with progressive consumers each month and a mix of brands will be reviewed in the survey; we’ll be reviewing some of the same companies month after month but you’ll also see other brands appear in the chart as we meander through topic areas. (This month, we looked at the use of chatbots.) For more information on the Innovation Tracker and our plans, contact the PSFK team via the chat box.

PSFK has launched a new tracker for innovation. We will be polling a PSFK ‘Purple Panel’ of future-forward consumers each month to help our data analysts understand which brands are pioneering and which need assistance.

+Adidas
+amazon
+apparel
+Apple
+Automotive
+bmw
+Brand Introduction
+consumer goods
+data
+Design
+Europe
+Facebook
+Fashion
+fashion / apparel
+fitness / sport
+ford
+home
+ikea
+Innovation
+innovation tracker
+Market Research
+nike
+Public
+retail
+technology

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