The athleisure brand's new AR app lets users browse products in detail even when they're miles from a store

During SXSW, Outdoor Voices rolled out a new AR app, which encouraged festival-goers to break away from the craziness of the convention center and explore the hiking trails around Austin—with a twist. The app directed users to a park where they could then scan the ground and be rewarded with location specific deals on apparel; the items were viewable in AR and users could see them in nature, explore them in detail, and even order using Apple Pay.

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While some brands have started experimenting with AR games and scavenger hunts, Outdoor Voices is one of the first to seamlessly blend AR, commerce and commentary—but as AR becomes more widely available, it likely won't be the last.

Outdoor Voices

During SXSW, Outdoor Voices rolled out a new AR app, which encouraged festival-goers to break away from the craziness of the convention center and explore the hiking trails around Austin—with a twist. The app directed users to a park where they could then scan the ground and be rewarded with location specific deals on apparel; the items were viewable in AR and users could see them in nature, explore them in detail, and even order using Apple Pay.

While some brands have started experimenting with AR games and scavenger hunts, Outdoor Voices is one of the first to seamlessly blend AR, commerce and commentary—but as AR becomes more widely available, it likely won't be the last.