Outdoor Voices Used AR To Let Customers Shop While They Hike
The athleisure brand's new AR app lets users browse products in detail even when they're miles from a store
During SXSW, Outdoor Voices rolled out a new AR app, which encouraged festival-goers to break away from the craziness of the convention center and explore the hiking trails around Austin—with a twist. The app directed users to a park where they could then scan the ground and be rewarded with location specific deals on apparel; the items were viewable in AR and users could see them in nature, explore them in detail, and even order using Apple Pay.
While some brands have started experimenting with AR games and scavenger hunts, Outdoor Voices is one of the first to seamlessly blend AR, commerce and commentary—but as AR becomes more widely available, it likely won’t be the last.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Bethany is the Co-Founder of Tech Will Save Us, which teaches multiple skills related to technology and design and provides DIY kits allowing makers to build their own devices with no soldering required. Her work regularly extends into design, art direction, and helping brands and businesses imagine a more positive and collaborative future with technology. She is currently based in London, overseeing all aspects of Technology Will Save Us with a focus on communications, partnerships and brand experience.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor