The activewear brand is collecting information from fans to use in future product designs, putting the customer front and center

Outdoor Voices, the popular activewear brand launched in 2014, has developed a passionate following around its high-waisted leggings and crop tops. Now, the company is looking to maintain that momentum by allowing its fan base to be a part of its creative process.

This spring, Outdoor Voices will launch a running collection that it began developing based on feedback from fans on social media. Due to that project’s success, the brand said that it will now begin all product development with crowdsourcing. For example, it asked for input on athletic bras and received almost 1,000 responses. Design teams used those comments—on favorite and least favorite bras, materials and more—to produce athletic bras, due for release this summer, with more support than the tops Outdoor Voices currently has on offer.

By putting its customer front and center, Outdoor Voices is taking on much larger brands and carving a niche in the crowded activewear space.

Outdoor Voices


Lead Image: Outdoor Voices via Facebook

Outdoor Voices, the popular activewear brand launched in 2014, has developed a passionate following around its high-waisted leggings and crop tops. Now, the company is looking to maintain that momentum by allowing its fan base to be a part of its creative process.

This spring, Outdoor Voices will launch a running collection that it began developing based on feedback from fans on social media. Due to that project’s success, the brand said that it will now begin all product development with crowdsourcing. For example, it asked for input on athletic bras and received almost 1,000 responses. Design teams used those comments—on favorite and least favorite bras, materials and more—to produce athletic bras, due for release this summer, with more support than the tops Outdoor Voices currently has on offer.