In Brief

Swedish mobile provider Telenor launched a humorous campaign to advertise a dog-tracking GPS option for family plans

Swedish mobile communications company Telenor is looking to stand out from the competition with a service that includes the whole family—even its four-legged members. The company is offering users the option to add their dogs to the family plan with an extra SIM card for collars, which enables them to track their pets’ movements with GPS and notifies them if their canine companion strays too far from home. Telenor is advertising the new feature with funny dog review ads.

Acne, the agency behind the campaign, made a series of humorous video spots starring some not-so-happy dogs, complete with a “customer service” number that dogs (or people) can call to receive assistance by barking.

Telenor | Acne


Lead Image: Jérémy Stenuit | Unsplash

Swedish mobile communications company Telenor is looking to stand out from the competition with a service that includes the whole family—even its four-legged members. The company is offering users the option to add their dogs to the family plan with an extra SIM card for collars, which enables them to track their pets’ movements with GPS and notifies them if their canine companion strays too far from home. Telenor is advertising the new feature with funny dog review ads.

Acne, the agency behind the campaign, made a series of humorous video spots starring some not-so-happy dogs, complete with a “customer service” number that dogs (or people) can call to receive assistance by barking.