British Gin Brand Moves From Bottle To Box
The alcohol brand Pinkster took a cue from the wine industry and introduced a three-liter box in recyclable packaging for £135
Raspberry gin brand, Pinkster, is taking its cues from the wine market and putting its gin in boxes. Not only do they expect a surge in sales, but it goes along with their sustainability initiative with recyclable packaging. Pinkster on Tap contains the equivalent of four gin bottles, priced at £135 saves costumers £15, as well as “a load of glass recycling.”
The British gin manufacturer has been in business since 2013, founded by accountant Stephen Marsh, who joined forces with one of the oldest distilleries G&J Distillers, to create a gin macerated with a total of seven botanicals; including raspberries — which are recycled and sold in farm shops as Boozy Berries or Gin Jam.
Image via The Drinks Business