Pizza Hut Revives Pizza-Ordering Sneakers For March Madness

Pizza Hut Revives Pizza-Ordering Sneakers For March Madness
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The chain's Pie Tops II can order pizza at the touch of a button in addition to pausing the TV, so wearers don't miss a moment of basketball

Ivanha Paz
  • 9 march 2018

Remember last year when Pizza Hut made sneakers that could order pizza? The Pizza Hut Pie Tops are back to promote the company’s status as the Official Pizza of the NCAA March Madness basketball tournament. The new and improved Pie Tops II not only have a button that orders pizza through a Bluetooth connection linked to the smartphone app (like last year), they also have a second button that pauses the TV so you don’t have to miss a second of the game while you go get your pizza.

The shoes come in two color designs: red and wheat. “This year, the Pie Tops II were created to showcase our focus on giving customers the best delivery experience while making sure that tournament fans can feed their pizza craving without missing a moment of the action,” Zipporah Allen, Pizza Hut’s chief marketing officer, said in a press release.

And this time, the shoes are actually available to the public for purchase in a limited run of 50 through HBX. Although Pizza Hut’s Pie Tops are a marketing tactic, more than an actual evolution of smart clothes, they take a page from fashion tech. With activity-tracking sneakers and jackets that regulate temperature already out there, new implementations (like ordering food) are probably not far off in apparel.

Pizza Hut

Remember last year when Pizza Hut made sneakers that could order pizza? The Pizza Hut Pie Tops are back to promote the company’s status as the Official Pizza of the NCAA March Madness basketball tournament. The new and improved Pie Tops II not only have a button that orders pizza through a Bluetooth connection linked to the smartphone app (like last year), they also have a second button that pauses the TV so you don’t have to miss a second of the game while you go get your pizza.

+advertising
+apparel
+basketball
+Brand Introduction
+Delivery
+Delivery & Logistics
+Fashion
+fashion / apparel
+fitness / sport
+Food
+mobile
+pizza hut
+Seamless Delivery
+Sneakers
+sport & fitness
+Sports
+technology

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