The startup Proven collects data on millions of product reviews to find the best products for each user's individual skin

Beauty startup Proven uses artificial intelligence to gather data on skincare products, their users and online reviews to determine which products work best for individual skin types and conditions. Claiming to possess the largest beauty database in the world, the brand’s continuously-updating AI engine collects data on over 100,000 products, 20,000 ingredients and analyzes the testimonials of 8 million women, and additionally uses special fraud-detection algorithms that weeds out the fake reviews from the real ones.

The startup’s goal is to use this data to create a formula for personalized skincare regimes that really work. Users can visit Proven’s site to sign up, take a detailed quiz about their skin and lifestyle, and receive a personalized skincare report as well as product recommendations that will update automatically every eight weeks, taking into account the users’ stress and sleep levels, hormonal shifts and even seasonal weather changes.

Proven


Lead Image: Woman applying moisturizer via Shutterstock

Beauty startup Proven uses artificial intelligence to gather data on skincare products, their users and online reviews to determine which products work best for individual skin types and conditions. Claiming to possess the largest beauty database in the world, the brand’s continuously-updating AI engine collects data on over 100,000 products, 20,000 ingredients and analyzes the testimonials of 8 million women, and additionally uses special fraud-detection algorithms that weeds out the fake reviews from the real ones.