Retailers Are Delivering Easier Access To Products Through Seamless Pickup

Retailers Are Delivering Easier Access To Products Through Seamless Pickup
Delivery & Logistics

PSFK researchers look how brands are investing in ways to give customers more options to pick up their orders

PSFK
  • 28 march 2018

Retailers are responding to customers’ expectations of immediacy and finding innovative ways to provide them with convenient access to orders.

PSFK researchers are looking into companies that are giving customers the option of ordering ahead and picking up their purchases from designated areas at the store or on their way home. A recent survey found that “More and more customers are finding it convenient to order online and then pick up their purchases during their lunch hour or on the commute home.”

Here are some examples of retailers that are providing customers with more options for collecting their orders:

Target

Target’s “Drive Up” service at 50 stores in the Twin Cities area allows customers to collect their items without leaving their car. The service allows customers to place their orders through Target’s app and choose the location and time they would like to pick up their items. Then, customers can click the button on the Target app to notify sales associates when they are on their way to the store, and park in a designated spot to wait for an employee to bring the items to their car.

Nordstrom 24/7

Nordstrom’s “​Curbside Pick Up​” service allows customers to shop online and then pick up their orders curbside, during the 2017 holiday season. Online shoppers were given a number to call or text once their orders were confirmed, and shoppers could also contact the number if they were on the way to pick up their items. Rather than parking their car, customers could pull up their vehicles outside the Nordstrom locations storefront to meet an employee waiting outside with the package.

Curbside x Yelp

Palo Alto-based startup Curbside powers same-day shopping experiences for traditional brick-and-mortar retailers, including CVS, partnered with Yelp to allow consumers to shop in Yelp’s app, then pick up their items locally. Customers will be able to browse area businesses’ products and promotions in Yelp, then drive to the store to pick up their order – without having to get out of their car to retrieve it.

Waitrose

UK grocery retailer Waitrose’s Click-and-Collect service allows customers to order online and pick up groceries, without the need to visit its stores. Its Click-and-Collect service involves temperature-controlled lockers so customers can access their grocery orders in train stations and airports at their own convenience.

Amazon

Amazon’s delivery service called Hub aims​ to make receiving packages easier for anyone who can’t have them sent directly to their front door. Hub serves as a security locker for packages. Located in apartment complexes, residents can give delivery companies a pickup code to access their locker and drop off the package. When the resident returns to their building they can access the locker and take their package, without worrying about missing a delivery.

Retailers are continuing to adapt to customers’ evolving needs, offering them more options for getting hold of their purchases rather than having to go into the store. Designated pick-up areas that allow them to stay in their car, or midway points between pick-up and delivery, enable customers to collect their order with increased convenience. For more insights, check out our recent research paper, Revitalizing Brick-and-Mortars With Click And Collect.

Retailers are responding to customers’ expectations of immediacy and finding innovative ways to provide them with convenient access to orders.

PSFK researchers are looking into companies that are giving customers the option of ordering ahead and picking up their purchases from designated areas at the store or on their way home. A recent survey found that “More and more customers are finding it convenient to order online and then pick up their purchases during their lunch hour or on the commute home.”

+amazon
+cities
+Delivery
+Delivery & Logistics
+Europe
+financial services
+Food
+Grocery
+home
+Market Research
+nordstrom
+retail
+Seamless Delivery
+shipping
+target
+technology
+UK
+waitrose
+Yelp

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.