Rolls-Royce Owners Can Tailgate In Luxury On Automatic Lounge Seats

Rolls-Royce Owners Can Tailgate In Luxury On Automatic Lounge Seats

Unfolding at the touch of a button, the feature offers Rolls-Royce drivers a perfect seat for an outdoor event

Dave Pinter, PSFK
  • 1 march 2018

Rolls-Royce is finalizing work on its first ‘high-bodied vehicle’—its term for an SUV. It will be called the Cullinan, and so far few details have been revealed. One new feature they have shared ahead of the formal debut is the ‘Viewing Suite.’ Buyers who opt for this bespoke feature can have their Cullinan equipped with a set of leather seats and a coffee table that automatically extend from the back of the vehicle at the touch of a button. They retract into the rear compartment without taking up any cargo space.

Rolls-Royce created the Viewing Suite to offers owners a luxurious option for taking in a view, watch an outdoor event or see their children play sports at school.


+Rolls Royce

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.