Non-Alcoholic Spirits Are Starting To Appear On The Bar Shelf
Seedlip, the world's first distilled non-alcoholic spirit, is appealing to health-conscious drinkers at renowned restaurants and bars
Seedlip is a new non-alcoholic spirit created by Ben Branson that is considered a top-shelf mixer for sophisticated palates. The idea came to him after a bad experience ordering a non-alcoholic drink at a restaurant and realizing there were no good options for people who don’t imbibe.
“We’re in this world where we can cater for any allergies you’ve got, we can put people on the moon, we can do all these amazing things,” he told Fast Company. “But for whatever reason, why can you not get a good, grown-up non-alcoholic option?”
He went to work researching with a 16th-century book, The Art of Distillation, and using herbal and plant-based ingredients from his family’s farm refined the distillation process to create a line of sophisticated beverages that taste similar to gin and herbal tonics. Seedlip can be used with alcohol or with a variety of other mixers.
Bartenders from trendy and well-respected restaurants and bars are already including a number of Seedlip confections on their menus. There is a trend toward abstaining from alcohol, which Branson sees as an opportunity for Seedlip to cater to health-minded people who still want the experience of a high-end beverage.
Lead Image: Seedlip via Facebook
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Jared is partner at Pioneer Fund, a a venture fund that pools capital and expertise from 170+ Y Combinator alumni to make diversified investments in select YC companies. He is also founder and CEO of Crowd Med, a company that has raised over $4M in venture capital to date from several top-tier Silicon Valley venture funds to solve difficult medical cases.