Non-Alcoholic Spirits Are Starting To Appear On The Bar Shelf

Non-Alcoholic Spirits Are Starting To Appear On The Bar Shelf
Cafe & Restaurant

Seedlip, the world's first distilled non-alcoholic spirit, is appealing to health-conscious drinkers at renowned restaurants and bars

Cristina DiGiacomo
  • 22 march 2018

Seedlip is a new non-alcoholic spirit created by Ben Branson that is considered a top-shelf mixer for sophisticated palates. The idea came to him after a bad experience ordering a non-alcoholic drink at a restaurant and realizing there were no good options for people who don’t imbibe.

“We’re in this world where we can cater for any allergies you’ve got, we can put people on the moon, we can do all these amazing things,” he told Fast Company. “But for whatever reason, why can you not get a good, grown-up non-alcoholic option?”

He went to work researching with a 16th-century book, The Art of Distillation, and using herbal and plant-based ingredients from his family’s farm refined the distillation process to create a line of sophisticated beverages that taste similar to gin and herbal tonics. Seedlip can be used with alcohol or with a variety of other mixers.

Bartenders from trendy and well-respected restaurants and bars are already including a number of Seedlip confections on their menus. There is a trend toward abstaining from alcohol, which Branson sees as an opportunity for Seedlip to cater to health-minded people who still want the experience of a high-end beverage.


Lead Image: Seedlip via Facebook

+Cafe & Restaurant

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.