The artist and PSFK conference speaker applied her high-contrast, modern aesthetic to a collaboration with the athletic brand

Puma released a Spring 2018 collection in collaboration with Shantell Martin, New York-based artist known for her minimal yet bold, often black-and-white aesthetic.

The British-born Martin incorporates elements of whimsy and curiosity into her monochromatic spaces to convey her encouragement of truth-seeking and creativity as well as the inseparableness of art, artist and audience. Having worked with such institutions as the MIT Media Lab, Autodesk and New York University’s Tisch School of the Arts, Martin strives to use her art as a vehicle to bridge fine art, performance art, technology and commercial work.

The artist’s collection with Puma includes unisex and women’s footwear as well as women’s t-shirts and jackets, all featuring Martin’s signature graphic designs and encouraging the brand’s new emphasis on self-discovery and creativity along with its slogans: “Be more” and “Do less.”

Martin spoke at PSFK’s annual conference in 2010.

Puma | Shantell Martin

Puma released a Spring 2018 collection in collaboration with Shantell Martin, New York-based artist known for her minimal yet bold, often black-and-white aesthetic.

The British-born Martin incorporates elements of whimsy and curiosity into her monochromatic spaces to convey her encouragement of truth-seeking and creativity as well as the inseparableness of art, artist and audience. Having worked with such institutions as the MIT Media Lab, Autodesk and New York University’s Tisch School of the Arts, Martin strives to use her art as a vehicle to bridge fine art, performance art, technology and commercial work.