Shiseido Reinvents Signature Store As A High-End Salon Experience

Shiseido Reinvents Signature Store As A High-End Salon Experience
Beauty

The cosmetics brand's flagship store in Tokyo provides a range of beauty services in sleek spaces, in addition to a cafe, art gallery and photo studio

Cristina DiGiacomo
  • 21 march 2018

Beauty brand Shiseido‘s flagship store, nestled in Tokyo’s upscale Ginza shopping district, recently went through a massive transformation. Predicated on the brand’s attention to high-end cosmetics and and sleek aesthetic, the multi-level store boasts a few new shopping experiences.

In a collaboration between Oki Sato, head of design at Nendo, and designer Keita Aono, each floor serves its own purpose. The ground floor, “Beauty Square 1” is a spectacular vision of Shiseido’s style with elegant light fixtures, and design elements and sculpture inspired by its habanaki logo.

“Beauty Square 2” is a similarly designed room that showcases cosmetics and fragrances in an organic wood inspired approach. In this room, there is also the “Beauty Up” section, where customers can go for individualized beauty treatments.

The third floor houses the “Beauty Bar + Photo Studio” and showcases a more minimal and modern style of the room. Here, customers can get makeovers and headshots to take with them. The top floor offers more personal makeover services in private studios.

There is also a cafe, Shiseido the Tables, and the Select Goods Space where shoppers can view art by Mai Miyake. To round out the ambiance, Shiseido commissioned  a soundscape by composer Shuta Hasunuma.

Shiseido

Beauty brand Shiseido‘s flagship store, nestled in Tokyo’s upscale Ginza shopping district, recently went through a massive transformation. Predicated on the brand’s attention to high-end cosmetics and and sleek aesthetic, the multi-level store boasts a few new shopping experiences.

+Asia
+beauty
+Cafe & Restaurant
+Design
+Interior Design
+japan
+retail
+Shiseido
+tokyo

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