Skyy Vodka Is Selling Engagement Ring Cans to Celebrate Marriage Equality

Skyy Vodka Is Selling Engagement Ring Cans to Celebrate Marriage Equality
Advertising

The vodka brand welcomes Australia's newly approved same-sex marriage laws with an "engagement ring" pull tab

Ivanha Paz
  • 6 march 2018

Skyy Vodka is celebrating equal marriage rights in Australia by adding engagement rings to its cans. Skyy Vodka YYes cans, containing the brand’s premixed lime and soda drink, boast a rainbow logo and open using an “engagement ring” pull tab, complete with a diamond-like rhinestone. Australia voted to legalize same-sex marriage in December of last year. Before that, Skyy partnered with its competitor Absolut to support it with an campaign that said ‘The Skyy’s the limit when we have Absolut equality.’

The brand, which is owned by Campari, will be donating $1 Australian for every can purchased to the Just Equal organization. The limited-edition cans will be on sale until March 31 at select locations in Sydney.

Skyy Vodka

Skyy Vodka is celebrating equal marriage rights in Australia by adding engagement rings to its cans. Skyy Vodka YYes cans, containing the brand’s premixed lime and soda drink, boast a rainbow logo and open using an “engagement ring” pull tab, complete with a diamond-like rhinestone. Australia voted to legalize same-sex marriage in December of last year. Before that, Skyy partnered with its competitor Absolut to support it with an campaign that said ‘The Skyy’s the limit when we have Absolut equality.’

+advertising
+alcohol
+Australia
+Food
+Grocery
+LGBT
+LGBTQ
+packaging

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