Sotheby’s AR Platform Lets Customers Virtually Furnish Potential Homes

Sotheby’s AR Platform Lets Customers Virtually Furnish Potential Homes
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The luxury real estate broker is using a new staging app that allows clients to visualize their desired decor in properties they view

Catherine Ollinger
  • 27 march 2018

Sotheby’s International Realty recently launched its new app Curate, a virtual staging application that uses augmented reality to furnish empty homes with a customer’s decor of choice. Sotheby’s International Realty designed the app in partnership with Google, using its ARcore platform, and RoOomy, an expert in 2D and 3D applications for interior design and real estate.

The app provides clients with often difficult yet essential visualizations of their potential homes, allowing them to see in 3D how the property would look with their furnishings. Curate’s developers also hope that the service could save real estate agents the time and cost of expensive real-life staging that may not appeal to clients.

Real estate has been exploding lately with AR and VR apps, as have digital tools in general, like the 3D and virtual reality tours on Sotheby’s website. The broker’s implementation of an AR app marks the next step in an increasingly digitized future, though consumers’ adaptation to the new offering remains to be seen.

Sotheby’s International Realty

Sotheby’s International Realty recently launched its new app Curate, a virtual staging application that uses augmented reality to furnish empty homes with a customer’s decor of choice. Sotheby’s International Realty designed the app in partnership with Google, using its ARcore platform, and RoOomy, an expert in 2D and 3D applications for interior design and real estate.

+Augmented & Virtual Reality
+augmented reality
+Design
+Google
+home
+IoT
+Luxury
+real estate
+Sothebys
+technology

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