Spike Jonze Creates An Immersive Music Video For Apple’s HomePod

Spike Jonze Creates An Immersive Music Video For Apple’s HomePod

The director makes another jaw-dropping visual feast to advertie the tech giant's latest AI device

Leo Lutero
  • 8 march 2018

Spike Jonze has been making a mark in one very specific genre: dance short films that also double as advertising. PSFK has written about the Her director’s jarring dance ad for a perfume brand, his work for fashion label Opening Ceremony and his robot love story for Absolut. In his latest film, the director works with Apple and singer/dancer FKA Twigs to create a stunning dance number for the Apple HomePod.

The short film features your average young American (played by FKA Twigs) in a crowded city, arriving home at an empty apartment, exhausted. FKA Twigs asks,”Hey Siri, play something I like.” “‘Til It’s Over” by Anderson .Paak (a song available only on Apple Music, mind you) fills the apartment. After initial hesitation, the woman starts to dance, prompting the room to swirl in color. Retro streaks make it hard not to remember the iPod ads of old.

Watch the full video here:

Apple HomePod

+arts & culture
+spike jonze
+voice assistant

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Halle Tecco is a founder and managing director of Rock Health, the first seed fund devoted exclusively to digital health companies. Prior to Rock Health, Halle worked as a business analyst at Intel before moving on to Apple where she worked in the health and medical vertical. It was during her time at Apple that Halle recognized the need and potential for startups in the digital health space. Halle has appeared in the New York Times, the Wall Street Journal, and on CNBC. She was named one of Goldman Sach’s Most Intriguing Entrepreneurs and featured on Forbes' 30 Under 30 List. Halle has spoken at CES, SXSW, TechCrunch DISRUPT, GigaOm Mobilize, CTIA, HIMSS, SOCAP, Mayo Transform, Startup Grind, WIRED Life and MIT Emtech. She has also guest lectured at Columbia, Harvard, Stanford and Wharton. Halle has a BS from Case Western Reserve University and an MBA from Harvard Business School. She is also an active angel investor in over 50 technology companies including Misfit Wearables, Quora and Kaggle.

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