Subscription Dating Service Replaces Quantity With Trust

Subscription Dating Service Replaces Quantity With Trust
Delivery & Logistics

By vetting applicants and charging $7.99 a month, Raya hopes to ensure a dating service based on trust and similar interests

Ivanha Paz
  • 29 march 2018

Dating app Raya is so exclusive that it has been active since 2015 without making any sort of headlines. That was precisely the intention, since admission to the club isn’t for everyone and costs $7.99 a month. To join, those interested must first fill out an application, which according to TechCrunch includes an essay question. “From there applications are assessed based on algorithmic values and input from hundreds of members of the committee spread throughout the world,” reads Raya’s site.

These measures give the app a more intimate and natural feel while strict guidelines regarding behavior allow for more meaningful connections. Recently the app has included a GPS feature that shows you people in your vicinity, so that you might approach them in person if you’re in the same bar or event. Raya is definitely an intriguing concept, and its success is due not only to exclusivity, but also to the level of trust its membership fee implies.

At $8 per month it’s affordable, but still enough of a cost to deter those who aren’t looking to build personal relationships. It also includes a platform for professional networking, with profiles parallel to the dating ones. According to TechCrunch, the number one reason for leaving the app is having found a match, and some even opt to stay on for the professional connections.

Raya

Dating app Raya is so exclusive that it has been active since 2015 without making any sort of headlines. That was precisely the intention, since admission to the club isn’t for everyone and costs $7.99 a month. To join, those interested must first fill out an application, which according to TechCrunch includes an essay question. “From there applications are assessed based on algorithmic values and input from hundreds of members of the committee spread throughout the world,” reads Raya’s site.

+Dating
+dating app
+Delivery & Logistics
+loyalty
+loyalty & membership
+mobile
+Mobile
+Personalized Loyalty
+Social Media
+Social Media
+technology

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