Apotek Hjärtat aims to raise people's low vitamin D stores this winter with light therapy window displays

Swedish pharmacy Apotek Hjärtat turned its store windows into a light therapy station to mimic natural daylight for Swedes craving some vitamin D. The chain maintains that in the northern latitudes of Scandinavia, many people suffer from inadequate vitamin D levels, especially by the end of the winter, so the pharmacy is offering people extra access to light frequencies that stimulate production of the vitamin using specially adapted fluorescent lamps in its windows, activated when people stand in front of them.

We’ve seen many industries finding innovative ways to incorporate the booming wellness trend into their business, from the design and architecture realm to the travel sector. Apotek Hjärtat’s integration of a health-boosting element into the structure of its stores points to the potential for the retail industry to incorporate healthy-living into its design, and the possibility for retailers not even immediately associated with health or wellness to do so as well.

Apotek Hjärtat

Swedish pharmacy Apotek Hjärtat turned its store windows into a light therapy station to mimic natural daylight for Swedes craving some vitamin D. The chain maintains that in the northern latitudes of Scandinavia, many people suffer from inadequate vitamin D levels, especially by the end of the winter, so the pharmacy is offering people extra access to light frequencies that stimulate production of the vitamin using specially adapted fluorescent lamps in its windows, activated when people stand in front of them.