Target Red includes a variety of same-day shipping perks, helping to bridge the gap between store and online

When margins are low, an effective rewards program is crucial in getting shoppers returning to physical stores. Target is trying out a new program called Target Red, piloting a number of features and incentives to ultimately help bridge the gap between in-store shopping and online. Perks include 1% back on every purchase and the ability to assist with Target’s community giving.

Members will also gain access to free next-day deliveries from the Target Restock program, which offers same-day delivery on household essentials and dry groceries. They also get 50% off their first year of their membership to Shipt, Target’s same-day delivery service, which usually costs $99 a year.

Crucially, the program is not tied to a payment card. In a blog post on the company's site, VP and chief marketing officer Rick Gomez explained, “On top of the shopping benefits, the program also aims to create a more personalized experience for our guests, like giving them a chance to help direct our community giving in their own backyard.”

With this new program, Target is moving away from a generalized cash back or payment card, and toward a more tailored kind of program that gives shoppers greater access to digital services, as well as the ability to customize it according to their preferences.

Target


Lead Image: Target

When margins are low, an effective rewards program is crucial in getting shoppers returning to physical stores. Target is trying out a new program called Target Red, piloting a number of features and incentives to ultimately help bridge the gap between in-store shopping and online. Perks include 1% back on every purchase and the ability to assist with Target’s community giving.

Members will also gain access to free next-day deliveries from the Target Restock program, which offers same-day delivery on household essentials and dry groceries. They also get 50% off their first year of their membership to Shipt, Target’s same-day delivery service, which usually costs $99 a year.