Target Is Trying Out A More Personalized Loyalty Concept

Target Is Trying Out A More Personalized Loyalty Concept
Delivery & Logistics

Target Red includes a variety of same-day shipping perks, helping to bridge the gap between store and online

Andrew Vaterlaus-Staby
  • 28 march 2018

When margins are low, an effective rewards program is crucial in getting shoppers returning to physical stores. Target is trying out a new program called Target Red, piloting a number of features and incentives to ultimately help bridge the gap between in-store shopping and online. Perks include 1% back on every purchase and the ability to assist with Target’s community giving.

Members will also gain access to free next-day deliveries from the Target Restock program, which offers same-day delivery on household essentials and dry groceries. They also get 50% off their first year of their membership to Shipt, Target’s same-day delivery service, which usually costs $99 a year.

Crucially, the program is not tied to a payment card. In a blog post on the company’s site, VP and chief marketing officer Rick Gomez explained, “On top of the shopping benefits, the program also aims to create a more personalized experience for our guests, like giving them a chance to help direct our community giving in their own backyard.”

With this new program, Target is moving away from a generalized cash back or payment card, and toward a more tailored kind of program that gives shoppers greater access to digital services, as well as the ability to customize it according to their preferences.

Target


Lead Image: Target

When margins are low, an effective rewards program is crucial in getting shoppers returning to physical stores. Target is trying out a new program called Target Red, piloting a number of features and incentives to ultimately help bridge the gap between in-store shopping and online. Perks include 1% back on every purchase and the ability to assist with Target’s community giving.

+Brand Introduction
+Delivery
+Delivery & Logistics
+Fashion
+fashion / apparel
+loyalty
+loyalty & membership
+personalization
+Personalized Loyalty
+retail
+Seamless Delivery
+target

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