The Wing Boosts Its Brand By Opening A Retail Store

The Wing Boosts Its Brand By Opening A Retail Store
Loyalty & Membership

The exclusive women-only club's new Brooklyn location includes a store full of branded merchandise, which is open to the public

Sara Roncero-Menendez
  • 6 march 2018

The Wing, the New York-based women-only social club and coworking space, opened its first location in 2016 and quickly expanded into other neighborhoods around the city. Now, the club’s new Brooklyn location comes with a store that sells clothes, notebooks, pencils, pins and other accessories with messages of female empowerment.

Unlike the club, the store is open to the public, so even those without membership can take home some branded swag. And for those who live far away, The Wing launched an online store that includes the same items. The Instagram-friendly products are meant to promote feminism but also to sell the brand of The Wing, hinting that the organization is looking to grow further in coworking and beyond.

The Wing


Lead Image: The Wing via Facebook

The Wing, the New York-based women-only social club and coworking space, opened its first location in 2016 and quickly expanded into other neighborhoods around the city. Now, the club’s new Brooklyn location comes with a store that sells clothes, notebooks, pencils, pins and other accessories with messages of female empowerment.

+apparel
+branding
+coworking
+Facebook
+Fashion
+fashion / apparel
+home
+loyalty
+loyalty & membership
+Personalized Loyalty
+retail
+technology
+women
+work

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