Volvo’s VC Fund Sets Up The Brand To Invest In Its Own Future
EMail
Facebook
TwitterThe auto maker announced that it will begin investing in tech startups that will help it thrive in an electric and autonomous future
Volvo announced that it will start a venture capital fund to invest in startups working on tech it could use for the future of the auto industry. Amid environmental concerns and technological advancements leading to the rapid growth of electric engines and autonomous driving, Volvo’s decision to bring innovative tech under its umbrella makes perfect sense.
Instead of trying to figure everything out in-house, the company looks to help others gain access to the resources they need to execute new ideas. Other car companies like General Motors and Toyota have already done the same.
Hopefully, dedicating a specific large sum to these startups will allow Volvo to adapt its cars faster than its competitors. The company reportedly has already invested in technology around self-driving cars and even flying vehicles.
Lead Image: Volvo
Volvo announced that it will start a venture capital fund to invest in startups working on tech it could use for the future of the auto industry. Amid environmental concerns and technological advancements leading to the rapid growth of electric engines and autonomous driving, Volvo’s decision to bring innovative tech under its umbrella makes perfect sense.
Now Track More Ideas
- How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans
- How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions
- Lowe’s Shares Transactional Data With Pinterest To Enable Tailored Content
- Home E-Tailor’s Holiday Popups Provide Shoppers Expert Advice
Learn About Our Membership Services
What’s New For Members
PSFK’s Retail Health & Wellness Debrief shows how brands and retailers are responding by offering affordable, convenient and customer-centric health and wellness-focused products, from in-store consultations to at-home testing.
DownloadEvery year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. On Jan. 16, 2019 join us for our Future of Retail 2019 Conference as we bring to life the findings from our latest FoR report and unpack the rise of the Direct-To-Consumer business and examine three key pillars that define this space along with case-studies from best-in-class DTC companies that include Nike, Target and Away.
RSVPFrom personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK’s Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness.
DownloadOur monthly analysis, using PSFK’s panel member survey results, shows how innovative brands in eCommerce, grocery and hospitality (and more) are perceived based on their level of innovation.
Full breakdown
