Walmart Launches Its Own Brand Of Meal Kits To Sell In-Store

Walmart Launches Its Own Brand Of Meal Kits To Sell In-Store
Delivery & Logistics

The Walmart meal kits are cheaper than subscription service models and available in stores for last-minute cooks

Ivanha Paz
  • 12 march 2018

Walmart has launched its own meal kits, which are available in stores. The retailer follows Amazon, which started selling meal kits last July, but seems to have figured out a way for those who crave the efficiency of meal kits to get the most bang for their buck. The meals range from $8 to $15—about half the cost of Blue Apron—serve two, and come in a variety of recipes and levels of readiness.

The pre-portioned kits, which are meant to be cooked following the same method as Blue Apron’s, feature recipes and ingredients for steak dijon, basil garlic chicken, sweet chili chicken stir fry, and pork florentine. There are also ready-made meals that just have to be heated, as well as dishes that incorporate Walmart’s rotisserie chicken. All of these were developed and tasted in the retailer’s Culinary and Innovation Center.

The kits are currently available in 250 stores nationwide and will be rolling out in 2,000 more locations this year. Part of their appeal is the immediacy and lack of commitment required. A subscription service depends upon some level of planning, unlike purchasing a meal kit for dinner one night while you’re grocery shopping, which could get you out of a bind in the spur of the moment.

“Customers are busier than ever and we know getting a delicious dinner on the table can be a chore. We’re here to help,” Tyler Lehr, senior vice president and general merchandise manager of Deli Services for Walmart U.S., said in a press release. “These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week.”

Walmart

Walmart has launched its own meal kits, which are available in stores. The retailer follows Amazon, which started selling meal kits last July, but seems to have figured out a way for those who crave the efficiency of meal kits to get the most bang for their buck. The meals range from $8 to $15—about half the cost of Blue Apron—serve two, and come in a variety of recipes and levels of readiness.

+amazon
+Blue Apron
+Cooking
+Delivery & Logistics
+Food
+Grocery
+Innovation
+meal kit
+retail
+Wal-Mart
+Walmart

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