The retailer will install sensors in its windows that connect shoppers to mobile content prompting them to browse and buy

In an era where brick-and-mortar stores are scrambling to merge digital and physical experiences, Zara has a straightforward idea. The retailer, belonging to Inditex, the biggest fashion group in the world, is now experimenting with augmented reality for its display windows.

When shoppers near a sensor with their smartphone, they will be able to see models wearing certain items of clothing on the screen. They can immediately browse product specifications and opt to buy on mobile. Additionally, they can easily browse other outfits or review similar products—without even having to step into the store.

Zara has built a business on adding new products to the floor every single week. It’s no surprise that it might lead the way in digitized brick-and-mortar shopping, and AR could prove a useful tool in providing accessible, fresh content for young shoppers.

Zara


Lead Image: Woman walks in front of Zara store, Fotokon | Shutterstock

In an era where brick-and-mortar stores are scrambling to merge digital and physical experiences, Zara has a straightforward idea. The retailer, belonging to Inditex, the biggest fashion group in the world, is now experimenting with augmented reality for its display windows.

When shoppers near a sensor with their smartphone, they will be able to see models wearing certain items of clothing on the screen. They can immediately browse product specifications and opt to buy on mobile. Additionally, they can easily browse other outfits or review similar products—without even having to step into the store.