The athletic brand's robotic Speedfactory uses data and automation turn out sneakers three times faster, speeding up the time to bring limited editions to market

Adidas is streamlining its manufacturing process with the opening of America’s first Speedfactory outside of Atlanta, Georgia. Adidas has reported that Speedfactory can produce products three times faster than traditional methods—speeding up the time it takes the brand to bring new styles to market. The process uses data collected from athletes to optimize product performance. With every part of manufacturing being automated, it eliminates the potential for human error and ramps production up exponentially. The implementation of Speedfactory also offers the added bonus of uniformity across the brand, as all products are created using a template.

Adidas plans to use Speedfactory to complete production of limited edition shoes, like the AM4 running shoe series, and to replenish the supply of best-selling models. With Adidas’s second Speedfactory location opening in the U.S.—the original being in Ansbach, Germany—the company’s hope is that by 2020 they will be able to produce 1 million pairs of shoes annually. With Speedfactory, Adidas has tapped into a more efficient model that just might keep up with the rapid pace of sneaker culture.

Adidas

Adidas is streamlining its manufacturing process with the opening of America’s first Speedfactory outside of Atlanta, Georgia. Adidas has reported that Speedfactory can produce products three times faster than traditional methods—speeding up the time it takes the brand to bring new styles to market. The process uses data collected from athletes to optimize product performance. With every part of manufacturing being automated, it eliminates the potential for human error and ramps production up exponentially. The implementation of Speedfactory also offers the added bonus of uniformity across the brand, as all products are created using a template.