Apple Launches Tech-Recycling Drive On Earth Day

Apple Launches Tech-Recycling Drive On Earth Day
Design

Tech leader even builds a new recycling robot out of old parts to reduce iPhone waste

Rachel Gonzalez
  • 25 april 2018

This Earth Day saw the release of Daisy, a robot that helps make disassembling, reusing and recycling old iPhones easier and more efficient. Daisy is set up at Apple’s Austin, Texas factory and will replace the older model, Liam, but will even use some of Liam’s components.

The company is reporting that Daisy recycles old iPhone parts at a pace of 200 per hour, and is designed to remove the hard-to-get recyclables inside an iPhone that most recycling plants can’t access.

Daisy is just one part of Apple’s Earth Day initiative that will last through the entire month of April. The tech company has combined its standing Trade-Up and recycle efforts into the GiveBack program that will make it easier to trade in an old iPhone for an Apple Store gift card or new device credit. For every device received through GiveBack, Apple will be making a donation of an undisclosed amount to Conservative International. Ultimately, this program is another stepping stone in Apple’s mission to be more environmentally friendly and one day run on renewable energy.

Apple

This Earth Day saw the release of Daisy, a robot that helps make disassembling, reusing and recycling old iPhones easier and more efficient. Daisy is set up at Apple’s Austin, Texas factory and will replace the older model, Liam, but will even use some of Liam’s components.

+AI
+AI
+Apple
+artificial intelligence
+austin
+Design
+iphone
+product experience
+recycling
+retail
+robot
+Sustainability
+Sustainability
+technology
+USA

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