ASOS Rolls Out Visual Search Feature Worldwide

ASOS Rolls Out Visual Search Feature Worldwide
Fashion & Apparel

Find those sneakers with just a click of the camera

Cristina DiGiacomo
  • 13 april 2018

Online fashion retailer ASOS rolled out a visual search feature for its mobile app called Style Match, which was previously available only in the U.K. When a customer is out and about and sees a top or a pair of shoes they covet, they can simply snap a photo and upload it to the ASOS app. It will show results from an inventory of 85,000 items that are similar to the photo. Using the camera icon in the app, and all a user has to do is point, shoot and shop. If a customer sees something on online, they can also take a screenshot and upload it to the visual search feature.

asos visual search psfk.com

“Style match is still quite new for ASOS,” digital product director Andy Berks told VentureBeat. “While it is still a little early to share results, we have seen an increasing number of customers using it and sharing their experience on social media. Customers are taking pictures directly from their camera and also uploading from their photo gallery. From our initial beta, we learned that we needed to build filters and refinements into the results page to make it more usable for our customers, so that’s what we’re focused on for phase two.”

Visual search has been on the rise recently as mobile shopping becomes the norm and advancements are made in computer vision. eBay and Pinterest are already using visual search to help users find items and even recipes. Visual search provides a more direct connection with users where they are, and in the moment.

ASOS


Lead Image: ASOS

Online fashion retailer ASOS rolled out a visual search feature for its mobile app called Style Match, which was previously available only in the U.K. When a customer is out and about and sees a top or a pair of shoes they covet, they can simply snap a photo and upload it to the ASOS app. It will show results from an inventory of 85,000 items that are similar to the photo. Using the camera icon in the app, and all a user has to do is point, shoot and shop. If a customer sees something on online, they can also take a screenshot and upload it to the visual search feature.

+advertising
+apparel
+ASOS
+computer vision
+Fashion
+fashion / apparel
+mobile
+Mobile
+PSFK Imagery
+retail
+technology
+visual search

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