Barnes & Noble’s New App Lets Readers Recommend And Ask Questions

Barnes & Noble’s New App Lets Readers Recommend And Ask Questions
Brand Activation & Immersion

Browsery users can engage with one another and ask questions, no matter how broad or specific, regarding books they've read or are looking to read

Ivanha Paz
  • 5 april 2018

Barnes & Noble released a new app called Browsery to facilitate peer-to-peer recommendations. Users can engage with one another and ask questions, no matter how broad or specific, regarding books and what they’re looking to read next. It also lets readers make a to-read list right within the app.

Some questions readers have been asking include, “What book were you too young to understand the first time you read it, but later in your life was profound?” and “Can you recommend a good British novel? Extra points if there’s a once-stately manor house.”

“Books have always brought people together over shared interests to make recommendations to one another, and Browsery is rooted in that core experience of the reading life. We’re taking the way people talk about books with their friends and in our stores across the country and giving it a fun mobile presence,” Fred Argir, Chief Digital Officer at Barnes & Noble, said in a press release.

To garner large community engagement, the app’s social media channels will be posting a question of the day, as well as the best answers and recommendations. Browsery is available for Android and iOS users.

Barnes & Noble

Barnes & Noble released a new app called Browsery to facilitate peer-to-peer recommendations. Users can engage with one another and ask questions, no matter how broad or specific, regarding books and what they’re looking to read next. It also lets readers make a to-read list right within the app.

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