BBDO Bangkok worked to create a special insecticide that attaches to these deadly pests and kills larvae before they can mature

Mosquitoes are a real problem for people across the world, but finding ways to control their population has been difficult. Created by ad agency BBDO Bangkok and SCG Chemicals and Institut Pasteur, The Nano Shoes are a synthetic but naturally occurring bacterium that kills mosquito larvae. Using nano technology, the BTI’s charge is changed so that the substance will stick to the mosquitoes’ legs, releasing into the water once they land at breeding sites and stopping the larvae from growing into adults.

The thought behind the campaign was to figure out a way to effectively target as many breeding sites possible, in order to help low-income communities that are affected by disease-carrying mosquitoes the most.

“We asked ourselves, ‘How can we get this BTI larvicide to breeding sites without us having to physically do it ourselves?’ From this point, the teams instantly started thinking about redesign of and application on existing objects within these underprivileged communities,” Suthisak Sucharittanonta, chairman and chief creative officer of BBDO Bangkok, told AdWeek.

The Nano Shoes | BBDO Bangkok

Mosquitoes are a real problem for people across the world, but finding ways to control their population has been difficult. Created by ad agency BBDO Bangkok and SCG Chemicals and Institut Pasteur, The Nano Shoes are a synthetic but naturally occurring bacterium that kills mosquito larvae. Using nano technology, the BTI’s charge is changed so that the substance will stick to the mosquitoes’ legs, releasing into the water once they land at breeding sites and stopping the larvae from growing into adults.