BBH Los Angeles made a series of posters in honor of the March for Our Lives that Instagram users could remix and repost to support the cause

As protests calling for better gun laws grew louder surrounding the student-led March for Our Lives on March 24, BBH LA contributed designs for protest posters delivered via Instagram. For the campaign, the agency sent out dozens of images on Stories. Users could then take a screenshot of a poster, color it in using Instagram's built-in tools, then re-upload them on their own Stories stream.

The collection featured powerful slogans such as “Am I next?”, “ABC not NRA”, and “Not one more.”

Instagram is the leading social media platform for teens, the same demographic leading the movement for gun control. While the Instagram stories function wasn't exactly designed to be interactive (it even sends a notice if someone screenshots your story), built-in editing tools have led to the proliferation of similar templates, which users can remix and repost.

BBH LA


Lead Image: BBH via Twitter

As protests calling for better gun laws grew louder surrounding the student-led March for Our Lives on March 24, BBH LA contributed designs for protest posters delivered via Instagram. For the campaign, the agency sent out dozens of images on Stories. Users could then take a screenshot of a poster, color it in using Instagram's built-in tools, then re-upload them on their own Stories stream.

The collection featured powerful slogans such as “Am I next?”, “ABC not NRA”, and “Not one more.”