Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Introduces A Fragrance Inspired By Car Interiors
Automotive

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Dave Pinter, PSFK
  • 23 april 2018

Bentley is more than just a luxury vehicle manufacturer—recently, the brand has broadened its reach into lifestyle products, apparel and fragrances. The latest addition to Bentley Fragrances is Momentum Unlimited, which was created to distill the thrill of car travel into scent form.

Momentum Unlimited was developed by scent designer Michel Almairac, who has also created fragrances for Gucci, Burberry, and Givenchy. Almairac took inspiration from Bentley interior materials like wood and leather in searching for a unique profile for Momentum Unlimited.

According to the product page, “The scent takes off in a fruity burst of bracing grapefruit and tart green apple, boosted by the citrusy brightness of cardamom. As it reaches cruising altitude, the heart notes take a new direction, revealing the signature accord of Bentley Fragrances: the wood and leather notes inspired by the luxurious interior of Bentley motorcars.”

The design of the bottle also closely connects to Bentley’s vehicle range. Cladding the front and back of the bottle is metal finished with knurling, a machined pattern used on Bentley interior controls like rotary knobs and the shifter.

Combining beauty products with car brands seems like an odd paring, but we’ve seen other examples in the past. Ally Financial proposed a line of car inspired scents at the Detroit Auto Show, and both Renault and Ford have nail polish colors derived from automotive paint.

Bentley Fragrances

Bentley is more than just a luxury vehicle manufacturer—recently, the brand has broadened its reach into lifestyle products, apparel and fragrances. The latest addition to Bentley Fragrances is Momentum Unlimited, which was created to distill the thrill of car travel into scent form.

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+Luxury
+scent
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+technology
+USA

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