Bentley Introduces A Fragrance Inspired By Car Interiors
Bentley Momentum Unlimited cologne was created with scent elements including wood and leather
Bentley is more than just a luxury vehicle manufacturer—recently, the brand has broadened its reach into lifestyle products, apparel and fragrances. The latest addition to Bentley Fragrances is Momentum Unlimited, which was created to distill the thrill of car travel into scent form.
Momentum Unlimited was developed by scent designer Michel Almairac, who has also created fragrances for Gucci, Burberry, and Givenchy. Almairac took inspiration from Bentley interior materials like wood and leather in searching for a unique profile for Momentum Unlimited.
According to the product page, “The scent takes off in a fruity burst of bracing grapefruit and tart green apple, boosted by the citrusy brightness of cardamom. As it reaches cruising altitude, the heart notes take a new direction, revealing the signature accord of Bentley Fragrances: the wood and leather notes inspired by the luxurious interior of Bentley motorcars.”
The design of the bottle also closely connects to Bentley’s vehicle range. Cladding the front and back of the bottle is metal finished with knurling, a machined pattern used on Bentley interior controls like rotary knobs and the shifter.
Combining beauty products with car brands seems like an odd paring, but we’ve seen other examples in the past. Ally Financial proposed a line of car inspired scents at the Detroit Auto Show, and both Renault and Ford have nail polish colors derived from automotive paint.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Hayley Barna and Mollie Chen, Katia co-founded Birchbox to address their frustrations with having to sift through an endless online supply to find the right personalized beauty products. Aiming to help people find what they want and stumble across items they didn’t know they needed, Birchbox provides sample products to millions of subscribers every month. As co-CEO of Birchbox, Katia is responsible for building relationships with beauty and lifestyle brands and all outgoing promotion. Prior to Birchbox, Katia worked in the financial and real estate sector for Eurohype AG and M&T Bank. She has an MBA from Harvard Business School.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers