Brandless Is Opening Its First Brick-And-Mortar Retail Pop-Up

Brandless Is Opening Its First Brick-And-Mortar Retail Pop-Up
Retail

The online retailer is launching its first physical retail experience, centered around community and mindful living, in Los Angeles

Catherine Ollinger
  • 17 april 2018

The startup Brandless, which saw instant success with its line of low-cost, high-quality consumer packaged goods, is opening its first brick-and-mortar retail experience in Los Angeles. From May 1 to 13, the pop-up will not only allow consumers to browse the retailer’s essentials—ranging from food and household items to beauty and office products, all priced at or under $3—but will also offer visitors a real-life embodiment of the #BrandlessLife community.

In addition to interactive and Instagrammable moments, the store will program daily activities centered around living with intention. Events will be led by influential thought-leaders in wellness, food, entrepreneurship and social impact.

Tina Sharkey, Brandless co-founder and CEO, described the ‘Pop-Up with Purpose’ experience, emphasizing its function as “an offline extension of our online mission, connecting and highlighting our community by putting a spotlight on them and sharing the ways we make each other kinder, healthier and more resilient. BrandlessLife is about more than shopping, it’s about shining a light on ways to live more, and brand less.”

Brandless maintains a dedication to supporting the community, and the pop-up only augments its endeavors to give back. To further its involvement with Feeding America, Brandless will donate meals on behalf of each person who visits the pop-up during its run and an additional three meals every time a community member tags @brandlesslife and #brandlesslife on social media. What’s more, Brandless will donate 5,000 meals for every speaker its events.

The lineup also includes informative panels, workshops and movement sessions that will give guests the chance to sample Brandless products while connecting with other community members. With fans throughout the U.S., the e-commerce retailer is endeavoring to livestream all of the festivities on Facebook Live and share event content on the BrandlessLife blog, allowing customers all over the country to participate.

While brick-and-mortar retail continues to plot its next moves, online companies are launching original pop-up experiences that speak to the enduring importance of real-life offerings. These physical locations—pop-up and permanent—complement the always-on, non-local services and products that digital brands provide.

Brandless

The startup Brandless, which saw instant success with its line of low-cost, high-quality consumer packaged goods, is opening its first brick-and-mortar retail experience in Los Angeles. From May 1 to 13, the pop-up will not only allow consumers to browse the retailer’s essentials—ranging from food and household items to beauty and office products, all priced at or under $3—but will also offer visitors a real-life embodiment of the #BrandlessLife community.

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+pop up
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+PSFK Imagery
+retail
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+store experience & design
+Store Expression
+Sustainability
+technology
+USA
+Virtual Commerce
+wellness
+work

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