menu

Britain’s Sugar Tax On Soda Is Now In Effect

Britain’s Sugar Tax On Soda Is Now In Effect
Food

The new tax is one method of fighting rising rates of obesity

Jiwon Kim
  • 11 april 2018

In the United Kingdom, the cost of sugary drinks has gone up with a new tax coming into effect. This sugar tax was announced in March 2016 and was set to go into effect this year, but already has enacted change. 50% of manufacturers are reported to have changed the ingredients in their drinks in order to come below the tax threshold. Brands like Coca-Cola are subject to the tax.

The point of this tax is to fight a growing rate of obesity, with the Public Health Minister of Britain stating that teenagers consume almost a bathtub of sugary drinks every year.

Initially, the government predicted that almost £520 million would be collected from the sugar tax in the first year. However, since companies have chosen to shift ingredients, this figure has dropped to £240 million—but will still go toward funding nutritious food for children and physical activities.

Sugar Tax

+Food
+Health
+obesity
+soda
+sugar
+united kingdom

More in Health

Health

Nokia Tracker Helps Gauge Your Sleep And Snoring

A sleep tracker, in the form of a pressure-sensitive pad placed under the mattress, adds another product to the Nokia Health lineup

19 April 2018
Health

Video: A Cannabis Wellness Mission Based On History And Science

Before dosist creative director Derek McCarty returns to PSFK to lead a roundtable discussion at CXI 2018, we look back at his keynote on rebranding cannabis from last year's conference

19 April 2018

The Latest

Event

PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City
Expert

Jared is partner at Pioneer Fund, a a venture fund that pools capital and expertise from 170+ Y Combinator alumni to make diversified investments in select YC companies. He is also founder and CEO of Crowd Med, a company that has raised over $4M in venture capital to date from several top-tier Silicon Valley venture funds to solve difficult medical cases.

Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.