Cartoon Network And Dove Team Up To Encourage Body Confidence
The companies partnered to create body-positive cartoons that counter the often unhealthy messaging in media aimed at children
It is common knowledge that media often projects unhealthy and unrealistic body expectations on people—especially girls. So Cartoon Network and Dove decided to produce content that encourages children to have more confidence in their bodies. The companies launched a two-year global partnership that uses the TV show Steven Universe to encourage positive body messaging.
Cartoon Network got help from body image expert Dr. Phillippa Diedrichs, who co-created all of the content. Already, the first animated short by Steven Universe creator Rebecca Sugar has been on air, and there will be more shorts to follow. Additionally, a music video and an educational eBook will come out later this year.
Dove has been working on its Self-Esteem Project since 2004, so this move is aligned with the campaign’s goal to meaningfully impact the way young people view their bodies.
As Sophie Galvani, Dove Global VP, explained in a press release, “We are passionate about evolving the types of messages the next generation are receiving through media, which is why we are working side by side with partners to take the program to the next level. We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains. By partnering with Cartoon Network and Rebecca Sugar we are able to create new ways to make a real impact towards our mission of helping young people build positive body confidence and self-esteem.”
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Evan is the co-founder and CEO of Snapchat, a platform for people to maintain the spontaneity of social messaging without having to worry about managing a persistent and constant online identity. Released in 2011, the app lets users take photos, record short videos, add text and drawings and send them to a controlled list of recipients. The content is permanently deleted after being viewed. According to Snapchat, in May 2014 the app's users were sending 700 million photos and videos per day, while Snapchat Stories content was viewed 500 million times per day. Prior to founding Snapchat, Evan worked as a software developer at Intuit and attended Stanford University.
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