Video: When Fashion And Tech Touch

Video: When Fashion And Tech Touch
Design

Previous PSFK conference speaker Billie Whitehouse considers all aspects of the product experience, including smell and touch, to design wearables.

PSFK
  • 30 april 2018

Billie Whitehouse is a born designer. As a speaker at our previous conferences we learned that as an early maker of wearable tech, she championed not sacrificing form for function, putting careful consideration into every angle of the product experience, including smell, sound and touch. In other words: never put the technology before the person.

The founder and CEO of Wearable X returned to PSFK’s conference last year to give an update on her company’s latest product: yoga pants that guide the wearer’s posture with haptic feedback. Today we dig further back in the PSFK archives to Billie’s first time on our stage way back in 2014, when she was already spearheading functional fashion—starting with vibrating underwear for couples in long-distance relationships.

“We followed really good design principles to make sure that the technology was invisible. We really don’t want you to be a flashing light. We don’t want you to look or feel like a computer. We want you to be able to have smart clothing on and feel like your clothing and the things on your back have purpose, without having giant flashing LEDs.”

Watch Billie’s keynote below, and join us on May 18 for CXI 2018 as we further the conversation with more product design visionaries.

Hear from pioneering speakers at CXI 2018 on May 18 in New York City—details and tickets available here.

Billie Whitehouse is a born designer. As a speaker at our previous conferences we learned that as an early maker of wearable tech, she championed not sacrificing form for function, putting careful consideration into every angle of the product experience, including smell, sound and touch. In other words: never put the technology before the person.

+apparel
+billie whitehouse
+CXI 2018
+Design
+Fashion
+fashion / apparel
+product experience
+Product Promotion
+Public
+Shopper Marketing
+Shopper Marketing & Promotion
+technology
+USA

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