Dunkin’ Donuts Released Limited-Edition Sneakers For Boston Marathon
The running shoes, made in collaboration with footwear brand Saucony, place the donut chain in a fitness-conscious category
Dunkin’ Donuts is taking its slogan literally in time for the Boston Marathon by providing a line of limited-edition sneakers through a partnership with Saucony. Although “America runs on Dunkin” has always been about providing energy through coffee and donuts, the brand is stepping into the fitness world for this particular event.
For Dunkin’, making the leap into a fitness-conscious arena isn’t actually that far reached: “Many runners fuel up with a cup of coffee and celebrate the end of a long run with a donut or two,” reads the company blog. “That’s why we are thrilled to partner with another iconic Boston brand to celebrate the symbiotic relationship between runners, coffee and donuts in honor of our hometown marathon.”
The Saucony x Dunkin’ Kinvara 9 sneaker features a strawberry frosted donut surrounded by sprinkles on each heel, the Dunkin’ Donuts logo on the shoe’s tongue, splashy images of Hot and Iced Coffee on the sockliner and the brand’s signature tagline placed on the center heel along the reflective stripe.
The shoes, which were made available for purchase at Marathon Sports, quickly sold out; additional pairs will be sold at Dunkin’ stores in addition to other locations specified by Saucony. The release of the shoes ties in with a DDPerks promotion, offering the mobile-app users twice as many points for the orders made on the app.
Lead image: Saucony
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Bethany is the Co-Founder of Tech Will Save Us, which teaches multiple skills related to technology and design and provides DIY kits allowing makers to build their own devices with no soldering required. Her work regularly extends into design, art direction, and helping brands and businesses imagine a more positive and collaborative future with technology. She is currently based in London, overseeing all aspects of Technology Will Save Us with a focus on communications, partnerships and brand experience.
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