Duolingo Pranked Language Learners With Its Own Craft Beer

Duolingo Pranked Language Learners With Its Own Craft Beer

For April Fool's Day, Duolingo promised its brand of craft beer would help drinkers become fluent in any foreign language

Mario Valdivieso
  • 4 april 2018

What if all it takes to chatter away in a foreign language is a little liquid courage? Language learning site Duolingo ran with this idea and created its own brand of craft beer, Brewolingo. Sadly, the brew itself is not available for purchase—the concept was created as an April Fool’s joke based on the idea that drinking will improve your language skills.

The “craft beer,” themed around Duolingo’s owl logo, comes in four different flavors including ‘India Pale Owl’ and ‘Night Owl Stout,’ which promise to aid in Spanish vocabulary and French pronunciation. Of course, when you go to purchase this magic bilingual beer you get directed to Duolingo’s official website where you can actually learn these languages.

Duolingo came up with the campaign based on research that alcohol helps people learn languages faster. Brands have taken to pulling pranks to get people’s attention, and this year the trend was no different.


+Market Research

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