EasyJet’s Banking Offshoot Aims To Make Investing More Accessible
The newly launched company from the founder of easyJet is offering an Innovative Finance ISA alongside other perks to everyday investors
Sir Stelios Haji-Ioannou, entrepreneur and the founder of easyJet, is trying his hand at finance with the creation of easyMoney, launched in the U.K. on February 26. The goal of easyMoney is to make solid personal finance available to everyone in the same way that easyJet made European air travel accessible to more people.
easyMoney is offering an Innovative Finance ISA with a targeted 4.05% annual interest rate. “Financial services in the UK are in desperate need of a shake-up. Like European air travel 23 years ago, the ISA market is crying out for someone to give everyday investors more for their money,” said Andrew de Candole, CEO of easyMoney. “We’re offering a clear, simple alternative to a cash ISA for investors looking for real returns in exchange for a little more risk. The inflation-busting interest rates we target are streets ahead of anything the banks could contemplate.”
The benefits will extend beyond the ISAs for select easyMoney clients. Those who opt to join easyMoney plus will be rewarded with discounts ranging from 3%-55% at 200 of the biggest retailers in Britain.
Lead image: Woman calculating bills via Shutterstock