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The Latest Gym Trend? Workouts For Your Face

The Latest Gym Trend? Workouts For Your Face
Beauty

Facegym is a new program that blends facials with exercise, implementing special procedures to tone, lift and tighten

Catherine Ollinger
  • 11 april 2018

“It’s not a facial. It’s a workout,” reads FaceGym‘s homepage. The company, which has offered its services at Selfridges department store in London, is set to open a flagship location on Bond Street in Manhattan’s trendy NoHo neighborhood. Mixing athleticism with skincare, FaceGym is founded on the tenet that facial muscles are no different from those in the rest of the body, and when worked, can improve the look of one’s skin and face in general.

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Similar to a regular gym class, members book 30 or 45-minute communal sessions that include a warmup, a detailed workout and finally a cool-down. Trainers will massage and work the facial muscles to sculpt and tone while also implementing laser and radio-frequency technologies. The service functions as a non-invasive face-lift that will leave the muscles tender, as proof of its effectiveness if nothing else. FaceGym marks an interesting meshing of current trends around fitness and skincare, potentially appealing to athletes and beauty junkies alike. Classes begin at $70.

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