This Eyeglasses Company Is Solving Vision Strain With Style

This Eyeglasses Company Is Solving Vision Strain With Style

Felix Gray brings affordable and stylish options to the glasses game with proprietary lenses that filter out blue light from screens

Victoria Greenwald
  • 18 april 2018

Felix Gray, a direct-to-consumer eyewear brand, is solving eye strain problems with its stylish proprietary lenses. As screens have become almost ubiquitous in daily work and leisure, it’s no surprise that more than 60% of Americans are experiencing symptoms of eye strain—blurry vision, headaches, and neck and shoulder tension—according to The Vision Counsel. While a low-grade prescription can help, it is protective lenses that really solve the problem, and Felix Gray is cornering this new market.

Felix Gray began developing the lenses two years ago, turning yellow-tinted headgear once reserved for serious gamers into a clear and stylish product for everyone. Coming in seven classic and on-trend styles, Felix Gray’s lenses filter out blue light and eliminate glare, which are two major causes of eye strain. Starting at just $95, these lenses are both affordable and attractive; they also come with the addition of a prescription magnification if the consumer requires it.

Felix Gray

+eye strain
+Felix Gray

Latest Trend Reports

Building Loyalty Through Conversational AI And Chatbots
View Report
A Unified Channel Strategy To Drive Brick & Data Retail
View Report
See More Reports

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.