The footwear retailer tapped New York creatives to curate an exhibit themed around how hard both athletes and artists hustle

The life of an athlete and the life of an artist are not as different as they might appear. Both give endless hours toward perfecting a single skill. Both spend years in obscurity before (hopefully) making it. Both can be adored by millions once they finally break out.

Foot Locker‘s “Before and After the Bite” campaign partners with artists and musicians to tell the story of two new Nike Air Max Plus sneaker models. In this case, the “bite” is that first taste of recognition and success a creative professional feels. Entrants into the program were asked to produce work about the hustle, struggle, and inspiration involved in chasing that early “win.”

Artists were selected by New York art community figures 13th Witness, Madsteez and Baron Von Fancy. Winning entries were put on display in SoHo beginning on April 18 and are also available for viewing online.

Foot Locker

The life of an athlete and the life of an artist are not as different as they might appear. Both give endless hours toward perfecting a single skill. Both spend years in obscurity before (hopefully) making it. Both can be adored by millions once they finally break out.

Foot Locker‘s “Before and After the Bite” campaign partners with artists and musicians to tell the story of two new Nike Air Max Plus sneaker models. In this case, the “bite” is that first taste of recognition and success a creative professional feels. Entrants into the program were asked to produce work about the hustle, struggle, and inspiration involved in chasing that early “win.”