menu

Stationery ‘For Women’ Raises Awareness About Gender Inequality

Stationery ‘For Women’ Raises Awareness About Gender Inequality
Advertising

A New Zealand design firm made a set of office stationary to call attention to the gender wage gap

Mario Valdivieso
  • 4 april 2018

The gender wage gap, which sees women making less than men for the same work, is a problem all over the world. The New Zealand design company 485 design wanted to bring attention to it by inserting it into a line of Office Stationery for Women.

The stationary designs were made with the intention of conveying basic facts that surround gender inequality in the workplace. The set includes a 13-hour clock to signify the uneven amount money a woman will make in the same amount of time compared to a man. The set also has stationery cards with facts on the issue, and a diary containing 13 months instead of 12. The design was even done in a “soft pink” to represent stereotypical female gender roles and ignorance of this particular problem.

By suggesting women work longer hours to receive equal pay, Office Stationery for Women hopes the absurdity of its solution will point out how little sense it makes for women to be paid less than men in the first place.

Office Stationery for Women

+485 design
+advertising
+branding
+packaging
+women
+work

More in advertising

advertising

Op-Ed: Millennials Are Ushering In A New Era Of Content Creation

Storyblocks CEO TJ Leonard explores the shifting needs of digitally-savvy young creatives, who are producing more bite-sized content at faster speeds

18 April 2018
advertising

Interview: How Viacom Is Evolving With Audiences

Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference

18 April 2018

The Latest

Event

PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.

May 18, 2018 | New York City
Expert

Bethany is the Co-Founder of Tech Will Save Us, which teaches multiple skills related to technology and design and provides DIY kits allowing makers to build their own devices with no soldering required. Her work regularly extends into design, art direction, and helping brands and businesses imagine a more positive and collaborative future with technology. She is currently based in London, overseeing all aspects of Technology Will Save Us with a focus on communications, partnerships and brand experience.

Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.