Stationery ‘For Women’ Raises Awareness About Gender Inequality
A New Zealand design firm made a set of office stationary to call attention to the gender wage gap
The gender wage gap, which sees women making less than men for the same work, is a problem all over the world. The New Zealand design company 485 design wanted to bring attention to it by inserting it into a line of Office Stationery for Women.
The stationary designs were made with the intention of conveying basic facts that surround gender inequality in the workplace. The set includes a 13-hour clock to signify the uneven amount money a woman will make in the same amount of time compared to a man. The set also has stationery cards with facts on the issue, and a diary containing 13 months instead of 12. The design was even done in a “soft pink” to represent stereotypical female gender roles and ignorance of this particular problem.
By suggesting women work longer hours to receive equal pay, Office Stationery for Women hopes the absurdity of its solution will point out how little sense it makes for women to be paid less than men in the first place.